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Privacy Policy (Adivo Ltd)

1. Introduction

This Privacy Policy explains how Adivo Ltd (“Adivo”, “we”, “us” or “our”) collects, uses, stores and shares personal data when you visit our website, contact us, or use our services.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller
For personal data collected through this website (e.g., enquiries), Adivo Ltd is the data controller.

Contact details

  • Company: Adivo Ltd
     

  • Email: Brendan@Adivo.co
     

  • Registered address: 182 Office 16285, 182-184 High Street North, London, England, E6 2JA
     

  • Company number: 14705632
     

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us using the details above.

You have the right to make a complaint to the Information Commissioner’s Office (ICO). We’d appreciate the chance to resolve your concerns first.
 

2. The data we collect

We may collect and process the following categories of personal data:

A. Data you provide to us

  • Identity data: name, job title, organisation name
     

  • Contact data: email address, telephone number, business address
     

  • Enquiry data: information you submit via our contact forms, email or calls
     

B. Data we collect automatically

  • Technical data: IP address, browser type/version, device identifiers, operating system
     

  • Usage data: pages visited, time on site, clicks and referral sources
     

C. Data we may receive from third parties

  • Publicly available sources (e.g., company websites, directories such as Companies House) where relevant to B2B outreach.
     

Special category data

Adivo does not intentionally collect special category data (e.g., health data) via our website.

3. How we collect your data

We collect personal data through:

  • Website forms (e.g., “Contact”, “Book a call”)
     

  • Email, phone, and other communications
     

  • Cookies and similar technologies (see Cookies section below)
     

4. How we use your data (and our lawful bases)

We only use personal data where the law allows us to. Our lawful bases commonly include:

A. To respond to enquiries and provide information

  • Data: Identity, Contact, Enquiry
     

  • Lawful basis: Legitimate interests (to respond to business enquiries)
     

B. To deliver our services to clients

  • Data: Identity, Contact, Service administration data
     

  • Lawful basis: Performance of a contract
     

C. To manage our business operations (billing, record keeping, dispute handling)

  • Data: Identity, Contact, Transaction/communications
     

  • Lawful basis: Contract / Legitimate interests / Legal obligation
     

D. To improve our website and measure performance

  • Data: Technical, Usage
     

  • Lawful basis: Legitimate interests and/or consent (depending on cookies used)
     

E. Marketing communications (B2B)
We may send marketing emails to business contacts where permitted by law. You can opt out at any time using the unsubscribe link or by contacting us.
 

5. Client data and marketing campaigns (important)

Adivo provides marketing services for clinics and other businesses, including email campaigns and Google Business Profile support.
 

When we act as a processor

When we handle data on behalf of a client (e.g., building/segmenting email lists, creating campaigns, uploading contacts into an email platform), the client is typically the data controller and Adivo acts as a data processor. We only process personal data under the client’s instructions and for the purposes of providing our services.
 

Client responsibility for consent and lawful marketing

Our clients are responsible for ensuring they have the appropriate lawful basis and permissions (including marketing consent where required under PECR) to contact individuals, particularly for SMS marketing.

If you are an individual who receives marketing from one of our clients and you wish to exercise your rights, you should normally contact the relevant clinic/business first, as they are the data controller.
 

6. Sharing your personal data

We may share personal data with trusted third parties where necessary, such as:

  • Website hosting and IT providers
     

  • Analytics providers (if enabled)
     

  • Professional advisers (accountants, insurers, solicitors)
     

  • Payment processors (if you pay us through an online link)
     

We require third parties to respect the security of personal data and only process it for specified purposes.
 

7. International transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place (such as adequacy regulations or standard contractual clauses) to protect your personal data.
 

8. Data security

We use reasonable technical and organisational measures to protect personal data from loss, misuse, unauthorised access, alteration, or disclosure. Access is limited to those who need it to perform their role.
 

9. Data retention

We keep personal data only as long as necessary for the purposes it was collected, including legal, accounting, and reporting requirements.

Typical retention periods include:

  • Enquiries: up to 24 months
     

  • Client records and invoices: 6 years for tax and accounting purposes
     

10. Your legal rights

You may have the right to:

  • Access your personal data
     

  • Correct inaccurate data
     

  • Request deletion of data
     

  • Restrict or object to processing
     

  • Data portability (where applicable)
     

  • Withdraw consent (where processing is based on consent)
     

To exercise your rights, contact us at Brendan@adivo.co.
 

11. Cookies

We may use cookies and similar technologies to help our website function and to understand how visitors use the site.

If we use non-essential cookies (e.g., analytics or marketing cookies), we will display a cookie banner and request consent where required. For more information, see our Cookie Policy: [LINK IF/WHEN ADDED].
 

12. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal data.
 

13. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with an updated revision date.

Last updated: [15 December 2025]

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